
Previously, I looked at how the better manufacturers were creating what they call discretionary weight. That is weight that can be saved from one area of the golf club and then placed in another area that will help the golfer hit the ball straighter, further, more often.
The top brands invest lots of R&D dollars into experimenting with materials, design and the manufacturing process to try and find ways to deliver great shot making solutions for you in golf clubs with a great feel and quality finish.
Of course different manufacturing operations and different materials will have a real impact on the cost to produce. Irons that are cast where molten metal is poured into dies are much easier to manufacture and involve less steps and therefore cost less to make.
We are probably all familiar with the fact that forging will produce an Iron with a softer feel and a truer performance. Producing this level of quality will also come at an increased cost when compared to a one piece cast Iron. Titleist and Mizuno have consistently led the way with one-piece forged golf clubs for serious golfers.
More recently we have seen Irons manufactured from different materials with only the face and neck forged.
The Mizuno MX-900 3 7 Irons are a multi-piece, face and neck forged set.
The 8 Iron Wedges in this set are one-piece forged.
This combination allows technology to be built into the clubhead to support you where you need it most.
Choosing an Iron used to involve a first step decision on cast vs. forged but has now become a little more complex. Talk to your local Foremost PGA Qualified golf professional for expert advice on all aspects of the game.
James Langmead PGA Qualified Golf Professional and former Callaway Club fitter of the year
http://www.thegolfshoponline.co.uk
Golf Channel and Equipment Reviews
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